Michael McMurray

What I do each month

Google Business Profile, Google Maps, and website optimization (not a full redesign). Built for home services, auto shops, landscapers, and independent restaurants who want more calls from Google.

Who I work with

HVAC, plumbing, electrical, auto repair, landscaping
Family-owned restaurants in Wyandotte and Downriver
Single-location businesses within about 50 miles of Detroit

How it works

First month is a $500 cleanup: listing accuracy, categories, hours, services, and a baseline report
Then pick Google Business Profile only, or GBP plus website upkeep on your existing site
Plain-English reporting on calls, directions, and profile activity
No redesign agency. You keep ownership of your Google listing and site

First month: $500 for onboarding and cleanup (all new clients).

Google Business Profile

$250/mo

After the first month

Listing posts, photos, review replies, and accuracy checks so your profile stays active.

4 Google posts per month
Review responses on your Google listing (with manager access)
Hours, categories, services, and NAP checks
Short monthly note on calls and directions

Most common

GBP + Website

$500/mo

After the first month

Everything in Google Business Profile, plus practical updates on your existing site.

Everything in Google Business Profile
Website updates (WordPress, Wix, Squarespace, custom, and more)
Local landing pages and Search Console indexing checks
Full plain-English monthly report

Optional: Google Ads management for +$100/mo (monitoring, adjustments, conversion tracking). Ad spend is billed by Google to you.

Recent Downriver client

Wyandotte heating and cooling company

Fixed Google listing details, service list, and regular GBP posts
Built local city and service landing pages with clean URLs and search meta
Connected Google Search Console, submitted sitemap, and resolved indexing issues
Set up Google Ads conversion tracking for contact form submissions

Free 10-minute listing audit

Before we talk, I review your Google listing and website and send three specific quick wins. No jargon, no hard sell.

Google listing: category, hours, phone, address, photo count, last post, review replies
Website: mobile load, click-to-call, contact form, HTTPS, obvious broken links
Search check: who ranks when someone searches your business name plus city

Request your free audit

Form is a placeholder for now. Submissions stay on this page until email delivery is wired up. You can also email hello@michaelallanmcmurray.com.

About

I help Downriver and Metro Detroit small businesses show up better on Google and fix website issues that cost calls. I live in the area and work with owners who want clear monthly help, not a big agency.

Before this, I spent nearly six years leading support operations and delivery at Edge, a fintech app with millions of accounts worldwide. That background means I am used to systems, follow-through, and explaining work in plain English.

I use AI tools daily (including Cursor) to move faster on listing and site work, then you get a short report of what changed.

Background

Head of Customer Success and Project Planning

Edge (Airbitz Inc.) | Sep 2020 - Jun 2026

Led and mentored a distributed team of 4+ support agents across the US and Europe, handling 2,000-4,000 tickets per month: hiring, onboarding, training, and performance management for B2B and B2C users and commercial partners.
Led the company-wide transition from Scrum to Kanban: a 7-board automated Asana system (1 Master + 6 departmental boards) with multi-homing, WIP limits, and 20+ cross-board automation rules. The system remains in use today.
Built 750+ self-service articles, macros, and AI chatbot workflows; led helpdesk migrations Freshdesk to Zendesk to Intercom with zero downtime.
Authored operating manuals, internal guides, and process documentation; ran structured training across Engineering, QA, Design, Marketing, BizDev, and Support.
Hired as a combined support/QA agent; performed hands-on release QA and led QA tracking from spreadsheets into Asana, laying the groundwork for the team's TestRail-based test management program.

Owner and Independent Contractor

Freelance Media Production | Oct 2015 - Sep 2020

Operated an independent video production business. Managed contract negotiations, deliverables tracking, and subcontractor hiring, alongside full post-production pipelines using Adobe Premiere Pro and DaVinci Resolve. Deployed on-site networking and POS setups for high-volume events.

Caseworker / Direct Care

CSDD - Life Enrichment Academy | Oct 2009 - Oct 2015

Managed confidential client files, ensured strict compliance, and secured essential program funding. Developed individualized enrichment programs and provided direct care.

Tools and skills

⚙️

Local marketing ops

Google Business Profile, Search Console, local landing pages, listing accuracy, monthly reporting

🤖

Automation and AI

Cursor-assisted workflows, CRM hygiene, intake and follow-up systems that stay maintainable

💬

Support operations

Intercom, Zendesk, Freshdesk, escalations, partner onboarding, clear owner communication

🎥

Media production

Adobe Premiere Pro, DaVinci Resolve, event IT and on-site production ops

Local marketing for Downriver small businesses