Michael McMurray

Support Operations & Automation Leader

Nearly six years leading support operations, partner programs, and cross-functional delivery at Edge, a fintech app with 3.3M+ accounts across 180 countries. I design automation and self-service systems, run CRM migrations, and use AI daily to architect scalable workflows that teams actually adopt.

About

I am a Strategic Support Operations Leader with experience scaling business processes in fast-paced tech and Web3 environments. Over my five years in leadership at Edge, I drove operational efficiency by bridging the gap between technical engineering teams and commercial partnerships.

I specialize in leveraging AI tools (Cursor daily, plus chatbot and automation platforms) to architect scalable automation workflows, streamline intake triage, and standardize knowledge management. I thrive on translating complex technical dependencies into actionable, cross-functional execution plans that help remove inefficiencies.

Open to Customer Success, Support Operations, Enablement, and Onboarding roles: US Remote or Detroit Metro.

Experience

Head of Customer Success and Project Planning

Edge (Airbitz Inc.) | Sep 2020 – Jun 2026

  • Led and mentored a distributed team of 4+ support agents across the US and Europe, handling 2,000-4,000 tickets per month: hiring, onboarding, training, and performance management for B2B and B2C users and commercial partners.
  • Led the company-wide transition from Scrum to Kanban: a 7-board automated Asana system (1 Master + 6 departmental boards) with multi-homing, WIP limits, and 20+ cross-board automation rules. The system remains in use today.
  • Built 750+ self-service articles, macros, and AI chatbot workflows; led helpdesk migrations Freshdesk → Zendesk → Intercom with zero downtime.
  • Authored operating manuals, internal guides, and process documentation; ran structured training across Engineering, QA, Design, Marketing, BizDev, and Support.
  • Hired as a combined support/QA agent; performed hands-on release QA and led QA tracking from spreadsheets into Asana, laying the groundwork for the team's TestRail-based test management program.

Owner & Independent Contractor

Freelance Media Production | Oct 2015 – Sep 2020

Operated an independent video production business. Managed contract negotiations, deliverables tracking, and subcontractor hiring, alongside full post-production pipelines using Adobe Premiere Pro and DaVinci Resolve. Deployed on-site networking and POS setups for high-volume events.

Caseworker / Direct Care

CSDD - Life Enrichment Academy | Oct 2009 – Oct 2015

Managed confidential client files, ensured strict compliance, and secured essential program funding. Developed individualized enrichment programs and provided compassionate direct care.

Core Expertise

⚙️

Support Operations

Intercom, Zendesk, Freshdesk, CRM migrations, escalation management, B2B partner onboarding

🤖

Automation & AI

Asana orchestration, AI chatbot workflows, self-service architecture, Cursor-assisted process design

⛓️

Web3 & Crypto

dApps, fiat-to-crypto onramps, transaction troubleshooting, wallet and key recovery

🎥

Media Production

Adobe Premiere Pro, DaVinci Resolve, FL Studio, event IT and on-site production ops

Local marketing for Downriver small businesses

Google Business Profile, Google Maps, and website optimization (not design). AI-assisted monthly support for home services, auto shops, landscapers, and independent restaurants who want more calls from Google without agency overhead.

Request a free 10-minute listing audit

Who I work with

  • HVAC, plumbing, electrical, auto repair, landscaping
  • Family-owned restaurants in Wyandotte and Downriver
  • Single-location businesses within about 50 miles of Detroit

What you get each month

  • Google Business Profile posts, photos, reviews, and listing accuracy
  • Website updates on your existing platform (WordPress, Wix, Squarespace, custom sites, and more)
  • Local landing pages and Search Console indexing checks
  • Plain-English monthly report: calls, directions, impressions

Monthly retainer

$500/mo

Ongoing local marketing: Google Business Profile, website optimization, and visibility support. Everything listed above, each month, in plain English.

Optional add-on: Google Ads management for +$100/mo (monitoring, adjustments, and conversion tracking upkeep).

Recent Downriver client

Wyandotte heating and cooling company

Free 10-minute listing audit

Before we talk, I review your Google listing and website and send three specific quick wins. No jargon, no hard sell.

  1. Google listing: category, hours, phone, address, photo count, last post, review replies
  2. Website: mobile load, click-to-call, contact form, HTTPS, obvious broken links
  3. Search check: who ranks when someone searches your business name plus city

Request your free audit

Form is a placeholder for now. Submissions stay on this page until email delivery is wired up.

Let's Connect

Job inquiries, local marketing audits, or general questions: reach out by email or LinkedIn.